Strengths (internal, positive factors)
Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your control.
What do you do well?
What internal resources do you have? Think about the following:
Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills.
Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology.
What advantages do you have over your competition?
Do you have strong research and development capabilities? Manufacturing facilities?
What other positive aspects, internal to your business, add value or offer you a competitive advantage?