Creating organizations that perform well in terms of the
environment, profit, and people is a complex process. It
requires much more than initiatives focused on recycling
and philanthropy. It requires more than an organization that
can adapt to change; it requires a new approach to management. Most organizations are not designed to address financial, social, and environmental performance in an integrated
and ongoing way, and this is why they fail. The only way to
achieve sustainable effectiveness is to design organizations
with this in mind. It is not easy to do, particularly in a rapidly
changing environment that demands fast and furious change,
but it can be done by looking at all the key features of an
organization and positioning them to support sustainable
performance.