Provide access for externals to tools and resources we use to create (e.g. materials, factories, data, experts, athletes, social platforms, business models).
Acquire creative capital, as new insights, skills, competencies and specialised knowledge sometimes requires extensive resources to build. Collaborating allows us to get external know-how without the expensive overhead investment.
Strengthen the consumer’s perception of our brands as innovative leaders in sport.
We therefore intend to give our consumers access to the progress of our projects and creation processes.
Provide access for externals to tools and resources we use to create (e.g. materials, factories, data, experts, athletes, social platforms, business models).Acquire creative capital, as new insights, skills, competencies and specialised knowledge sometimes requires extensive resources to build. Collaborating allows us to get external know-how without the expensive overhead investment.Strengthen the consumer’s perception of our brands as innovative leaders in sport. We therefore intend to give our consumers access to the progress of our projects and creation processes.
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