4. The Study Objective
The study seeks to achieve the following objectives:
4.1. A serious contribution to make an offer conceptual and practical deal with one modern concept in the
field of information technology is the electronic commerce, and the parties and the beneficiaries which worked
out by it.
4.2. Examine the impact of the e-commerce on the promotion the sales in the companies that operating in
Al-Baha city in KSA.
European Journal of Business and Management www.iiste.org
ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online)
Vol.6, No.16, 2014
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4.3. definition the concept of e-commerce as one of the modern methods of business management and the
extent of their impact on corporate profits from the viewpoint of sales managers and marketing managers of
electronic companies in the city of Al Baha in Saudi Arabia.
4.4. Trying to diagnose and determine the interpretation of the nature of the relationship between the use of
electronic commerce and electronic sales and clarify the effect on each other.