Commitment of the forwarders is ascertained as a variable in .
Factor loading coefficients show 0.855 to 0.927 and Cronbach’s alpha
coefficient indicates 0.948. In addition, there are no problems in the results
of KMO (0.887) and the Bartlett test (chi-square: 1282.814, df: 15 and p:
0.000). Hence, there are no problems in the results.
There are three variables in internal orientation, which has no problems
in the results of KMO (0.912) and Bartlett test (chi-square: 2778.457, df:
105, and p: 0.000). One is process improving. The factor loading
coefficients show 0.837 to 0.744 and, in addition, Cronbach’s alpha
coefficient is 0.927. Another is work standardization. If an abstract
definition is made as a measurable form, it needs over three items and then
the items can reflect the definition. In addition, reliability needs to be
tested by over three items. However, this research will use the variable
which is grouped with just two items in an exploratory aspect. Both of the
coefficients show 0.828 and 0.762 and Cronbach’s alpha coefficient is
0.831 which has no meaning because there are just two items. The third is
collaboration between departments. The factor loading coefficients are
between 0.886 and 0.760 and Cronbach’s alpha coefficient shows 0.852.
Therefore, there are no problems in reliability and validity of internal
orientation.
There are three variables in market orientation, which has no problems
in the results of KMO (0.919) and Bartlett test (chi-square: 2331.667, df:
105, and p: 0.000). One is responsiveness. The coefficients show from
0.752 to 0.838 and Cronbach’s alpha coefficient is 0.898. Another is
intelligence dissemination and factor loading coefficients represent
between 0.636 and 0.735 as well as Cornbach’s alpha coefficient shows
0.855. The third is proved as intelligence generation. The coefficients are
0.688 to 0.777 and Cronbach’s alpha coefficient shows 0.637. This factor
is the same situation as work standardization; that is, there are just two
items. Therefore, there are no problems to test the hypothesis. Next is the
result of analysis about transportation services.
There are three variables in transportation services, which has no
problems in the results of KMO (0.928) and Bartlett test (chi-square:
2960.460, df: 105, and p: 0.000). One is flexibility and the coefficients
show 0.679 to 0.821 as well as Cronbach’s alpha which is 0.929. Another
is trust and the coefficients show 0.603 to 0.798 as well as Cronbach’s
alpha which is 0.915. The third is response and the coefficients show
Commitment of the forwarders is ascertained as a variable in .
Factor loading coefficients show 0.855 to 0.927 and Cronbach’s alpha
coefficient indicates 0.948. In addition, there are no problems in the results
of KMO (0.887) and the Bartlett test (chi-square: 1282.814, df: 15 and p:
0.000). Hence, there are no problems in the results.
There are three variables in internal orientation, which has no problems
in the results of KMO (0.912) and Bartlett test (chi-square: 2778.457, df:
105, and p: 0.000). One is process improving. The factor loading
coefficients show 0.837 to 0.744 and, in addition, Cronbach’s alpha
coefficient is 0.927. Another is work standardization. If an abstract
definition is made as a measurable form, it needs over three items and then
the items can reflect the definition. In addition, reliability needs to be
tested by over three items. However, this research will use the variable
which is grouped with just two items in an exploratory aspect. Both of the
coefficients show 0.828 and 0.762 and Cronbach’s alpha coefficient is
0.831 which has no meaning because there are just two items. The third is
collaboration between departments. The factor loading coefficients are
between 0.886 and 0.760 and Cronbach’s alpha coefficient shows 0.852.
Therefore, there are no problems in reliability and validity of internal
orientation.
There are three variables in market orientation, which has no problems
in the results of KMO (0.919) and Bartlett test (chi-square: 2331.667, df:
105, and p: 0.000). One is responsiveness. The coefficients show from
0.752 to 0.838 and Cronbach’s alpha coefficient is 0.898. Another is
intelligence dissemination and factor loading coefficients represent
between 0.636 and 0.735 as well as Cornbach’s alpha coefficient shows
0.855. The third is proved as intelligence generation. The coefficients are
0.688 to 0.777 and Cronbach’s alpha coefficient shows 0.637. This factor
is the same situation as work standardization; that is, there are just two
items. Therefore, there are no problems to test the hypothesis. Next is the
result of analysis about transportation services.
There are three variables in transportation services, which has no
problems in the results of KMO (0.928) and Bartlett test (chi-square:
2960.460, df: 105, and p: 0.000). One is flexibility and the coefficients
show 0.679 to 0.821 as well as Cronbach’s alpha which is 0.929. Another
is trust and the coefficients show 0.603 to 0.798 as well as Cronbach’s
alpha which is 0.915. The third is response and the coefficients show
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Commitment of the forwarders is ascertained as a variable in .
Factor loading coefficients show 0.855 to 0.927 and Cronbach’s alpha
coefficient indicates 0.948. In addition, there are no problems in the results
of KMO (0.887) and the Bartlett test (chi-square: 1282.814, df: 15 and p:
0.000). Hence, there are no problems in the results.
There are three variables in internal orientation, which has no problems
in the results of KMO (0.912) and Bartlett test (chi-square: 2778.457, df:
105, and p: 0.000). One is process improving. The factor loading
coefficients show 0.837 to 0.744 and, in addition, Cronbach’s alpha
coefficient is 0.927. Another is work standardization. If an abstract
definition is made as a measurable form, it needs over three items and then
the items can reflect the definition. In addition, reliability needs to be
tested by over three items. However, this research will use the variable
which is grouped with just two items in an exploratory aspect. Both of the
coefficients show 0.828 and 0.762 and Cronbach’s alpha coefficient is
0.831 which has no meaning because there are just two items. The third is
collaboration between departments. The factor loading coefficients are
between 0.886 and 0.760 and Cronbach’s alpha coefficient shows 0.852.
Therefore, there are no problems in reliability and validity of internal
orientation.
There are three variables in market orientation, which has no problems
in the results of KMO (0.919) and Bartlett test (chi-square: 2331.667, df:
105, and p: 0.000). One is responsiveness. The coefficients show from
0.752 to 0.838 and Cronbach’s alpha coefficient is 0.898. Another is
intelligence dissemination and factor loading coefficients represent
between 0.636 and 0.735 as well as Cornbach’s alpha coefficient shows
0.855. The third is proved as intelligence generation. The coefficients are
0.688 to 0.777 and Cronbach’s alpha coefficient shows 0.637. This factor
is the same situation as work standardization; that is, there are just two
items. Therefore, there are no problems to test the hypothesis. Next is the
result of analysis about transportation services.
There are three variables in transportation services, which has no
problems in the results of KMO (0.928) and Bartlett test (chi-square:
2960.460, df: 105, and p: 0.000). One is flexibility and the coefficients
show 0.679 to 0.821 as well as Cronbach’s alpha which is 0.929. Another
is trust and the coefficients show 0.603 to 0.798 as well as Cronbach’s
alpha which is 0.915. The third is response and the coefficients show
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