Confirmation and alignment on project objectives, schedule, tasks, key meetings and expectations of the study
Analyze current state of tourism in Thailand including tourism resources, image / positioning, quality & service system, linkages between various government agencies and regional tourism cooperation, and understand travel customer experience process/ value chain
Review tourism policies of Thailand identifying key strengths and weaknesses, gaps, learnings etc.
Review of the results of the National Tourism Development Plan for 2012-2016 vol. 1 through questionnaire / stakeholder interviews and develop assessment form for evaluation of future plans
Identify future trends and outlook for Thailand Tourism development
Obtain inputs and review tourism demand forecasting results from Tourism Authority of Thailand (TAT)
Identify resources required to meet tourism market forecasts (supply-side analysis)
Map out tourism stakeholder ecosystem and identify improvement opportunities
Confirmation and alignment on project objectives, schedule, tasks, key meetings and expectations of the studyAnalyze current state of tourism in Thailand including tourism resources, image / positioning, quality & service system, linkages between various government agencies and regional tourism cooperation, and understand travel customer experience process/ value chain Review tourism policies of Thailand identifying key strengths and weaknesses, gaps, learnings etc.Review of the results of the National Tourism Development Plan for 2012-2016 vol. 1 through questionnaire / stakeholder interviews and develop assessment form for evaluation of future plansIdentify future trends and outlook for Thailand Tourism developmentObtain inputs and review tourism demand forecasting results from Tourism Authority of Thailand (TAT)Identify resources required to meet tourism market forecasts (supply-side analysis)Map out tourism stakeholder ecosystem and identify improvement opportunities
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