After a joint study with the client’s experts, the designers selected one of the main branches of the bank Located in Villa street in Tehran for housing the pilot project for the new corporate façade concept. The formal solution for the pilot project should have the flexibility of being used in many different contexts and dimensions. For this reason the designers didn’t make any reference to the surrounding buildings. They created a homogeneous form with high graphical impact, that could absorb and solve any situational variation, such as building plan, openings, ATM, door, structural elements and security requirements, without interrupting the continuous form of the façade or losing identity