There were two methodological stages to this research. Firstly, an ethnographic participatory approach was applied to better understand the local sub-culture and its influences. The findings from this survey undertaken in 2007 then influenced the design of the second more geographically widespread survey of cultural indicators undertaken in 2009. The first survey and its core findings are detailed in Donovan (2010a, b) but are also briefly described below. The second survey in 2009 is detailed in Section 4.2.