Many of the tourists are not serious about ecotourism, perhaps because they lack a
proper understanding of its essential and defining features. In addition, the ecotourism
resources are not yet fully ready to receive tourists. Ecotourism marketing will have to
wait until the resources are more ready, but in the meantime existing tourism activities
in potential ecotourism areas are in need of proper control and guidelines if they are not
to be subject to environmental deterioration, and destructive competition to attract ever
greater numbers of visitors. Therefore, the ecotourism market is expected to grow
somewhat slowly until many of the issues mentioned here are addressed. When there is
sufficient readiness, ecotourism market should be able to grow rapidly through proper
marketing and promotion as there appears to be a large potential market for ecotourism
both in foreign and in domestic markets.