A dissemination plan is therefore important for the new academic who is likely to be overwhelmed with teaching and administration duties as well as the higher degree, because without the plan dissemination simply will not happen. In addition a plan will help to consider where to publish and how best to reach the target audience. Academic publications in refereed journals are the most obvious source and will result in the greatest kudos from the university; refereed journals with impact factors, and publications linked to grants or higher degree studies, are considered one of the best ways to get the “runs on the board”.