DEVELOPING A HIERARCHY OF INFORMATION
Who will be the main users of the signs and what information should be ordered according to its level of importance. For example, in a public building such as a performance venue the main user will be a member of the audience. First they will want to know where the box office is in order to pick up their tickets, then where the auditorium is, which side of the auditorium to enter to get to take their seat. They may want refreshments and to sit down while they wait or they may want to find the cloakroom.