The 4 Fundamentals of Writing a Good Press Release
I can’t tell you how many bad press releases I’ve read in the 30 years I’ve been doing PR. From typos to issuing marketing collateral as a release, it never ceases to amaze me how many companies don’t get what it takes to issue a solid release. Writing a press release worth reading is really very simple. Just follow these 4 Fundamentals!
Fundamental #1 – Formatting. Press releases have a traditional format. Journalists and news organizations are used to reading news releases in a certain way, if you break from the basics, they might ignore your announcement all together. The basic format is pretty simple.