The socio-demographic distribution of retail employees are depicted in table 2 and after analysis reveals that the respondents mostly belong to merchandising departments, where this department is considered to be the most important department in retailing business. The analysis also reveals that most of the respondents are having 9 and above years of work experience with X-retailing, which seems to be a competitive advantage for X- Retailing. Also the data highlights the ethnic distribution of respondents who mostly belong to the Chinese, next followed by Malay and Indians which really reflects the rich blend of ethnic diversity