Trust-Building Worksheet
1. Expertise:
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2. Dependability:
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3. Candor:
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4. Customer Orientation:
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5. Compatibility:
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Situation: Read Case 2.1.
Characters: Salesperson, Schmidt business forms; Jim Adams, purchasing agent, Doctor’s Hospital
Scene: Location Jim Adams, office. Action salesperson stops in to see Adams.
REole play your first sales call with Adams now that you have all the information on why they switched suppliers.
Upon completion of the role play, address the following questions:
1. Should a salesperson have a strategy to go after lost customers? How might this be done?
2. It is easy to pass on the blame to the former salesperson, delivery, and production people. Discuss the pros and cons of this strategy.