- Innovators – group of students who are obsess with technology, therefore, when this SWU app is released, they will surely have it.
- Early adopters – group of students who are the president of certain club, event, or any position that will be able to influence their followers.
- Early Majority – group of normally average students who use smartphone and love to find new things to use for their convenience.
- Late Majority – group of students who are smartphone user but don’t seem to be interested in finding new apps.
- Laggards – group of students who do not use smartphone or interested in smartphone.
Ways of communication: Different ways of communication to present the message to the targeted groups:0
Social Media
Facebook – by creating a page to announce and share various news and information
Websites – Using university’s website to ask for cooperation to announce the application’s news.
Print – Using the university’s magazine to promote the presence of the application by enabling it to be downloaded through itune.
Poster – Using poster to announce the application in many places throughout the university.