A common characteristic found for all types of entrepreneurs was
that most of them started in pottery as a way of life inherited from
their parents and their community. They considered being an artisan
to be their destiny; they could not have chosen any other life. For
women, starting a business is also a way to complement the family income
without neglecting the family, especially small children. For
men, who were trained since childhood in the artisanal activity, starting
a business is an opportunity for freedom, to be their own boss and
to work at their own peace.