Cultural Environment
Shifts in Secondary Cultural Values
People’s view of themselves
People vary in their emphasis on
serving themselves versus serving others.
People’s view of others
More “cocooning” – staying home, home cooked meals
Cultural Environment
Shifts in Secondary Cultural Values
People’s view of organizations
Decline of loyalty toward companies
People’s view of society
Patriots defend it
Reformers want to change it
Malcontents want to leave it
People’s view of nature
Some feel ruled by it
Some feel in harmony with it
Some seek to master it
People’s view of the universe
Renewed interest in spirituality
Developed more permanent values
family, community, earth, faith, ethics
Views on Responding
Proactive
Aggressive actions to affect forces in the environment
Reactive
Watching and reacting to forces in the environment