This CD-ROM database product was suppose to have two main components:Marketplace:Households and Marketplace:Business.The marketplace Households product contained the following data fields: name, address, gender, age range, marital status , dwelling type ,
shopping habits for over 100 products, and estimated income level. The original product design also included a data field for classification of households according to 50 psychographic or lifestyle categories ranging from "accumulated wealth" to "inner-city singles". Both companies, however, had reservations about using these lifestyle categories, and so it is unclear whether this data field was to be included in the final product specification. Thanks to the Equifax Consumer Marketing Data Base, Marketplace could draw on information from 80 million U.S. households