A. Clear out proper project objective
To implement CRM system, it must have short-term and
long-term objectives. When enact plans and objectives,
managers should consider internal and management status.
They also should think about requirement and challenge from
external market. There is no fixed method or formula that let
the business make such conclusion easily. On the process of
clearing out objectives, enterprises should know the original
intention of establishing CRM system: because of the
competitors or to improve customer service. With clear
original intention of carrying out CRM system, it can work out
suitable CRM long-term plan and short-term objective.