Vietnam: Vietnam began its economic reform process in 1986 with a view to proactively engaging in international economic integration. Due to its early head-start, it is now in a relatively good place in its reform process. It has, in fact, achieved important socioeconomic gains and laid a more concrete foundation for future economic development. Since joining ASEAN, the country has attracted more investment; multinationals such as Intel and Nike invested heavily. Its share of trade in 1995 within ASEAN was at 2.8 percent; by 2010 that share had moved up to 17 percent. However, it still faces many reform challenges, which makes realizing its development goals a difficult task.