The sensing as a service model will collect enormous amount of data that need to be processed and understood.
It will open up opportunities for thousands of new businesses. The entry barriers need to be kept at a minimum
to stimulate new start-ups to be established to provide more value added services (e.g. search sensors based
on context information [26] and user requirements [28]). The opportunities are ranging from the point where
data is collected and to the point data is delivered. As we argued earlier, most of the users who may consume
sensor data will not have technical expertise. Therefore, understanding data and extract valuable information
from sensor data, by data fusing and reasoning, can also provide value added services