A growing consumer interest in more differentiated food products has been observed in the recent years, herein traditional
local foods
Traditional local foods have been described as foods from a certain local area produced in a traditional way and having specific sensory properties (Guerrero et al., 2009).
However, food product development is necessary for survival of the product in a competitive global market
Incongruence appears between new product development and traditional local foods as the local food will potentially not be considered traditional anymore.
Another issue with product development is that more than 90% of all new developed products in the food and beverage market fail (Business Insight, 2004).