Mcdonald provide an inexpensive, reliable quality meal. When you go to Mcdonald anywhere in the world, who walk into a McDonald's restaurant, expect to be served food that is hot and fresh, made from the highest quality ingredients, served within minutes of placing their order and at a price, which is affordable.
The essence of the value proposition is to give consumers a reason to become a customer of your brand – because the offering has aspects of value that are attractive to a particular consumer within a target market – as is the case with McDonald’s value proposition.