Proper management of change is fundamental in this
section. It often happens that managers in an organisation
clearly see that the organisation has to change but do not
manage to achieve this properly, since a lot of time and
knowledge are invested in developing the plan and very
little time is put into making sure the organisation implements,
is involved in and develops this change. To increase
the chances of success it is necessary to:
(a) Develop a communication plan that includes the entire
definitive vision of the project and then communicate
it in order to achieve:
• The integration of all members of the organisation.
• A starting point and a finishing point so as to be
aware at all times where the organisation was,
where it wants to go and where it actually is.
• Knowledge of whether objectives are being
achieved and awareness of the resources used
and how this compares with the plan at all times.
All components of the communication plan will
have to be defined, that is to say, objectives, who
it is aimed at, which messages and supports it is
using, how often, and so forth.
(b) Creation of working teams. To manage change properly
it is essential to create working teams to take
responsibility for the change and transmit it throughout
the organisation, acting as catalysts. The functions
and responsibilities of these teams must be
defined precisely, along with who will make them
up, what each of them will contribute to the project,
who will lead them and how often the meetings will
be held.