The first step when using social media as an advocacy tool is to determine which platforms make the most sense for your particular needs.Start with a search for the policymakers and media you want to reach.ACTE has created a social media advocacy page on its Web site with a list of legislators and the social media sites they are using; this can serve as a starting point. If you are acting not just for yourself, but on behalf of a group such as an ACTE State Association, be sure to survey your colleagues to see which social tools they already use.If you find a correlation between where your desired audience is communicating online and the platforms your fellow educators are using, that is the online network for you.Once you have pieked one or more platforms for your social media advocacy, you can begin crafting your CTE advocacy messages. Try using the sample messages provided by ACTE on its social media advocacy page; you can tailor them to your particular economic and political situation. Good messages will share at least one of the following: the benefits students derive from CTE classes and accreditation, the gains students reap beeause of CTE courses and career technical student organization activities, the benefits businesses get from hiring CTE students, or how Perkins funding has enabled CTE and improved student outcomes.When creating your social media advocacy messages, bear the following in mind:
• Keep it short and direct.
• Employ data and stories.
• Use strong but respectful language that makes your point clear without descending into rudeness-this can dilute your message and lead to removal from social networking sites.
• Re-tweet others' messages when relevant to your cause, and thank them for participating.
The first step when using social media as an advocacy tool is to determine which platforms make the most sense for your particular needs.Start with a search for the policymakers and media you want to reach.ACTE has created a social media advocacy page on its Web site with a list of legislators and the social media sites they are using; this can serve as a starting point. If you are acting not just for yourself, but on behalf of a group such as an ACTE State Association, be sure to survey your colleagues to see which social tools they already use.If you find a correlation between where your desired audience is communicating online and the platforms your fellow educators are using, that is the online network for you.Once you have pieked one or more platforms for your social media advocacy, you can begin crafting your CTE advocacy messages. Try using the sample messages provided by ACTE on its social media advocacy page; you can tailor them to your particular economic and political situation. Good messages will share at least one of the following: the benefits students derive from CTE classes and accreditation, the gains students reap beeause of CTE courses and career technical student organization activities, the benefits businesses get from hiring CTE students, or how Perkins funding has enabled CTE and improved student outcomes.When creating your social media advocacy messages, bear the following in mind:
• Keep it short and direct.
• Employ data and stories.
• Use strong but respectful language that makes your point clear without descending into rudeness-this can dilute your message and lead to removal from social networking sites.
• Re-tweet others' messages when relevant to your cause, and thank them for participating.
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