The brand is very consumer focused and therefore they continuously improve the quality, look, feel and image of their products and organizational structures to match and exceed consumer expectations by providing them the highest value.
With immense innovations and leadership in design the brand always seeks to help athletes of all skill levels achieve peak performance with every product they bring to the market.
As a global brand Adidas is socially and environmentally responsible, creative and financially rewarding for their employees and shareholders.
Holding strong commitments the brand continuously tries to strengthen its competitive position and products in the market.
Dedicated to consistently deliver outstanding financial results, the brand has always retained the expectations of its fans world over.
Working with an Endeavour to devote itself fully to the sport culture and giving it a global flavor of fashion and style, the brand works out 3 major lines which are Adidas Performance, Adidas Original and Adidas style.
Adidas Sport Performance
The guiding principle of the adidas Sport Performance Division is to equip all athletes to achieve their “impossible”. adidas Sport Performance brings its passion for great products to athletes
in all sports and mainly focuses on four key categories globally:football, running, training and basketball.
Adidas Original
Personal collections,innovative style,groundbreaking fashion.Orginals by original is the sum of all three,pure celebration of originality in footwear and apparel.