the third and current stage of risk communication uses dialogue to increase understanding between organizations and risk bearers. The dialogue allows organizations to gain a greater understanding and appreciation of the perceptions of risk bearers. How do risk bearers "see" the risk ? What are the risk bearers' concerns about the risk? Risk bearers are not just part of a dialogue , they become part of the effort to manage the risk. Risk communication still involves information and advocacy. Palanchar and Heath 2006 provided an excellent set of guidelines for responsible advocacy in risk communication. Table 11.2 provides a summary of their ethical use guideline for risk communication.