Yoshiko Uchida (“Journey to Topaz”; “Jar of Dreams”; and others)Fitbit, “Find Your Fit”
Copy editor Ruth Henrich can’t resist this one; and look, if a computer is going to track and then judge your every movement, let us at least pretend that it will be fun.
Newcastle Brown Ale, “Behind the Scenes of the Mega Huge Football Game Ad Newcastle Brown Ale Almost Made”
Anna Kendrick is profane, adorable and hilarious in a commercial about how she was supposed to make a ton of money doing a real Super Bowl commercial.
WORST
The GOP, “All of the Above: Scott G.”
Hipsters: Do you feel like being pandered to by a guy who looks and sounds like you, but is meanwhile complaining about how we don’t frack and/or drill for oil enough? Then does the Republican Party have the commercial for you!
Sweta Vikram (@swetavikram; “Perfectly Untraditional”)
Helen Wan (@helenwan1; “The Partner Track”)Esurance, various
The insurance company (a division of Allstate) went after Geico hard with its ad campaign—and though I can’t endorse the theme music, or the fact that due to certain streaming services I have seen these all way too many times, the premises of the spots are pretty damn hilarious. Our books critic Laura Miller is a sucker for Shirlee playing “candy crush”; I always laugh when Larry tells the camera you can save time rewinding DVDs. And look, Beatrice’s “facebook wall” is pretty funny, too.
Geico, “Horror Movie: It’s What You Do”
Not to be outdone in the car insurance wars, Geico’s commercial satirizing horror films is 15 seconds of tongue-in-cheek fun. Why don’t we hide in the shack full of chainsaws, indeed.
AT&T, “Cutest Grape”
Every time I think I’m dead inside, this commercial turns me into mush.
Wang Ping (@wangjingping; “Foreign Devil” and others)
Yoshiko Uchida (“Journey to Topaz”; “Jar of Dreams”; and others)Fitbit, “Find Your Fit”
Copy editor Ruth Henrich can’t resist this one; and look, if a computer is going to track and then judge your every movement, let us at least pretend that it will be fun.
Newcastle Brown Ale, “Behind the Scenes of the Mega Huge Football Game Ad Newcastle Brown Ale Almost Made”
Anna Kendrick is profane, adorable and hilarious in a commercial about how she was supposed to make a ton of money doing a real Super Bowl commercial.
WORST
The GOP, “All of the Above: Scott G.”
Hipsters: Do you feel like being pandered to by a guy who looks and sounds like you, but is meanwhile complaining about how we don’t frack and/or drill for oil enough? Then does the Republican Party have the commercial for you!
Sweta Vikram (@swetavikram; “Perfectly Untraditional”)
Helen Wan (@helenwan1; “The Partner Track”)Esurance, various
The insurance company (a division of Allstate) went after Geico hard with its ad campaign—and though I can’t endorse the theme music, or the fact that due to certain streaming services I have seen these all way too many times, the premises of the spots are pretty damn hilarious. Our books critic Laura Miller is a sucker for Shirlee playing “candy crush”; I always laugh when Larry tells the camera you can save time rewinding DVDs. And look, Beatrice’s “facebook wall” is pretty funny, too.
Geico, “Horror Movie: It’s What You Do”
Not to be outdone in the car insurance wars, Geico’s commercial satirizing horror films is 15 seconds of tongue-in-cheek fun. Why don’t we hide in the shack full of chainsaws, indeed.
AT&T, “Cutest Grape”
Every time I think I’m dead inside, this commercial turns me into mush.
Wang Ping (@wangjingping; “Foreign Devil” and others)
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