a shift that started perhaps 40 years ago -- is approaching full maturity. That shift has been a movement from a 'trust-me' society to a 'show-me' society." The speech, ostensibly about Monsanto's recent merger with Pharmacia Corp., also was an act of contrition. After intense pressure from environmentalists, shoppers, food retailers, and farmers, and an international furor that hit Monsanto's stock like a hailstorm, the company was forced to concede defeat for what critics called a decade long fight to aggressively force its line of bioengineered agriculture products into world markets. As Verfaillie announced the "New Pledge