Flexibility in location and partners Flexibility in terms of where to add value (manufacture, conduct research, or source) will bestow firms with the ability to make best use of the resources and assets resident in alternative geogra- g phies (Kogut and Kualatilaka 1994). In this way, the firm can e not only search for the best location to add value but also e raise capital, learn to adapt, and borrow ideas and technologies. Similarly, partnerships that allow the firm t n collaborate with others on a project basis as opposed to w equity partnerships are designed to provide the best match at for complementarities Globally integrated enterprises In an increasingly g interconnected global market, firms will have no choice but to tightly integrate their worldwide operations and coordinate their positioning and strategic moves across nd the globe. Clearly, the days of autonomous, loosely- he connected country units are over. To minimize redun we dancy in operations and investments, and to rationalize value-adding to mon practices, activities, firms will need to adopt com platforms, and reward mechanisms de Instrumental in implementing this global rationalization uc- are such integrating tools as global supply chains, global product platforms, global teams, intranets, and his global talent pools (Hult et al. 2007; Sinkovics et al. cal 2011; Townsend et al. 2004.