The resurrection of effectiveness research is needed because of the four reasons enumerated earlier: Organizational effectiveness lies at the center of all models and theories of organization; effectiveness is the ultimate dependent variable in organizational studies; individuals are constantly faced with the need to make judgments about the effectiveness of organizations; and addressing assessment guidelines creates comparative evaluations. These reasons remain and are as applicable to POS variables as to the more traditional effectiveness research. Thus, research on positive deviance in effectiveness work should be informed by work already accomplished in the more traditional effectiveness literature. Conceptual clarity is still required, rigorous assessment techniques are still needed, and appropriate frameworks are still necessary.