Provide campaign analysis and other information to support Marketing campaigns
Work with Products & Sales Channel to get better understanding of customer behavior and identify potential target for each campaign
Implement lead generation workflow using provided tools (SAS and Portrait Dialogue) and review/verify all campaign leads before campaign launch
Forcast numbers of leads from each customer base to estimate potential target customers and success rate of campaign
Maintain and review Campaign datamart and cooperate with business team and Data Infrastructure team to gather a new required data into SAS Datamart