Independent customer goods and service review forums. Independent forums include Web
sites such as Epinions.com, RateItAll.com, ConsumerReview.com, and Bizrate.com.
Bizrate.com collects millions of consumer reviews of stores and products each year from two
sources: its 1.3 million volunteer members, and feedback from stores that allow Bizrate.com to
collect it directly from their customers as they make purchases.