The Headlines
We’ve reported impressive growth in most things digital every time that we’ve published this report, but this year we’re seeing even faster growth – a somewhat surprising result considering that global internet penetration is already approaching 50%.
The key statistics for digital, social, and mobile media in 2016 are:
3.42 billion internet users, equaling 46% global penetration;
2.31 billion social media users, delivering 31% global penetration;
3.79 billion unique mobile users, representing 51% global penetration;
1.97 billion mobile social media users, equating to 27% global penetration.