What does a fasion designer do when handed the reins of a lethargic brand known for an 80 year old aluminum dress?
It is the soft of conundrum many designers face these days as investors try to revive one old brand after another. Julien Dosena tackled it when he was asked on a few weeks notice in 2013 to help finish a Paco Rabanne collection as a short consulting gig
Mr. Dossena a Freachman who bad recently left a design job at Balenciaga working for former creative director Nicolas Ghesquiere, figured the quick job would help him develop his own brand, called Atto.
Nearly three years later Atto is on hold and he is still plugging away at Paco Rabanne.
he is about to roll out an entirely new look for the brand from it is logo labels and packaging to a new
boutique in paris in January