On April 8, SM Entertainment announced the establishment of the EXO Lay Workshop.
SM stated, "As one of the diverse localization strategies we had for China, the ′Workshop′ method will be applied, and promotions for Lay, EXO′s Chinese member, will be carried out."
The EXO Lay Workshop was established in China at the end of March. It will be run within the boundaries of the exclusive contract with SM. "Through the EXO Lay Workshop, a new localization will be applied regarding management in China. We were able to secure faith and stability towards Chinese promotions and the contract.