The IMB model specifies a set of generalizable operations for constructing, implementing,
and evaluating interventions to promote health behaviors (J. D. Fisher & Fisher, 2000;
W. A. Fisher et al., 2003). The first step involves elicitation research in which the target
population’s information, motivation, and behavioral skills; behavior; and situational and
personal factors (e.g., insurance status, mental health status, and literacy) are assessed to
empirically identify deficits in critical determinants of behavioral performance. Based on
elicitation research, the second step involves the design and refinement of a conceptually
based, empirically targeted intervention to address deficits in behavior-specific information,
motivation, and behavioral skills. The third step involves intervention outcome evaluation
research to determine if the intervention has been successful in affecting behavior, per se.