STRATEGY Toyota uses the Adaptation approach: Some cars are similar from a region to another and some others are not offered in certain regions. Even with the 4 similar products, prices are different and more adapted with the economic situation of the specific country. To follow this idea : Toyota is implanted in all continents such as: Asia (33 countries) North America (4 countries) Caribbean (21 countries) Latin America (21 countries) Europe (41 countries) Africa (48 countries) Oceania (16 countries)