“It is a guilt-free shopping experience for customers,” explains Shruti. “They get to wear their dream outfits and help the ones creating those outfits.” Getting this idea across has been the biggest hurdle so far. Ironically, Shruti has also faced the problem of being “too young” for people to take her seriously. “At one point, I even changed the way I dressed so that I would appear older!” she laughs.
From a humble yet enthusiastic beginning in September 2014, Roooh has grown rapidly. From just 10 orders a month to begin with, it now gets 7-10 orders per day. The 9-person team includes six artisans, one logistics specialist and one supervisor, apart from Shruti herself