The study has several managerial implications not only for managers in the
banking industry in the UK and other countries but also for other service sectors. It
primarily unveils limitations, difficulties, and shortfalls relating to the implementation
approach adopted in the UK retail banks studies. It also enhances understanding of
Internal Marketing’s underlying principles from the practitioner’s point of view. The
study’s findings uncover the positive and negative consequences for the firm and its
staff arising from the implementation of Internal Marketing. This could contribute to
the development of an implementation model to be adopted by practitioners in the
specific sector and perhaps other industries. Clearly, there are lessons to be learned
by managers of other service organisations in the form of best and worse practices
regarding Internal Marketing.