Weaknesses
The strong original coffee taste might be too intense for some consumers. According to (Robert M, 2008) “Currently, healthy trend is becoming popular could make Nescafe Company get lower profit and caffeine used as components of coffee might be affected negatively by a group of healthy people”
Opportunities
China and India are the fastest growing coffee consumer countries. The high population can offer new business opportunities in these countries according to (kawintra, 2013) “Nowadays, coffee became a staple food in the morning of a new era due to the people who live in cities have a busy lifestyle. In addition, coffee also becomes an afternoon drink or beverages to increase the power of working people which it is a chance to expand the market and to occupy its market share even more