5) Educate Through Google+ Webinars
You know who is an expert on your organization? You, probably. You do work there and all.
Combine your knowledge and passion for the work you do to host a webinar on Google+ that gets attendees as excited about your organization as you are. These webinars can be information sessions that teach people about an important cause, coupled with information about how to get involved in that cause. Take Ted Talks as an example. In his talk about vegetarianism, Graham Hill provides the audience with a call-to-action in the last minute and asks them to consider changing their eating habits to improve the environment and their own health. And since this was preceded by an inspiring yet informational speech, the audience members were all more likely to follow through.
Whether your nonprofit’s call-to-action is donations or a more time-intensive CTA (like a change in lifestyle or request for their time investment), having time to tell your story helps make a more comprehensive and inspiring case for your cause. And if you decide to record your webinar, you can use it as a donor-generating content asset to keep new donors in your pipeline coming back for more.