Despite the advances in
technology, the needs users seek to gratify are likely more consistent
over time. Supporting this point Katz, Gurevitch, and Haas (1973) concluded:
“… media-related needs are not, by and large, generated by the
media. Most predate the emergence of the media and, properly,
ought to be viewed within the wider range of human needs. As
such, they have always been, and remain, satisfied in a variety of
ways….” (p.179)