Stage 1: Selection of Strategically Relevant Brand Impressions Stage 2: Selection of Packaging Design Elements and Designs Stage 3: Ratings of Packaging Design Elements Stage 4: Consumer Ratings of Design-Evoked Impressions
Stage 1: Selection of Strategically Relevant Brand ImpressionsStage 2: Selection of Packaging Design Elements and Designs Stage 3: Ratings of Packaging Design ElementsStage 4: Consumer Ratings of Design-Evoked Impressions