1. Earning
Jomjam came up with the percentage of the increasing income of SBUX. She also added up that it is the highest number in 23 years. Then fan found out the amount of money in US dollars which SBUX could make each year to support the growth of this company.
2. Marketing Plan
Kate quested how could SBUX attract more consumers? Fan and Tak discovered that SBUX promotes its market by providing easy choices to clients through smartphone. In addition, Biw learnt about its discount options and special offers to members. Jomjam also showed the pictures of anniversary collection, new design, and new color that is the current advertising campaigns.
3. Competing brands
Kate identified five industry peers of SBUX and talked about who has more sale and high market value. Furthermore, we helped each other to study about their growth and profitability in order to compare to SBUX’s.
Other items:
4. New marketing Idea
Jomjam thought that SBUX may choose the new target customers like low income consumers to expand its business. Fan also supported with utilizing recyclable cups campaign to get 30% discount.