Kotter and Heskett find that highly profitable companies like PepsiCo , Wal-Mart , and shell have adaptive cultures that serve the interests all three of their main constituencies – employees customers , and stockholder. Over an 11-year period, companies that successfully satisfied these groups boosted employee productivity, satisfied customers and increased by an average of four times more than those who satisfied only one or two.
The corporate culture reflects the organization’s past and is often deeply rooted in the firm’s history and mythology. Many cultures were started by the firm’s founder, such as Fred Smith of Federal Express, and have been reinforced by successful operations and strategies. The corporate culture influences how manager approach problems,react to competition , and implement new strategies.
Kotter and Heskett find that highly profitable companies like PepsiCo , Wal-Mart , and shell have adaptive cultures that serve the interests all three of their main constituencies – employees customers , and stockholder. Over an 11-year period, companies that successfully satisfied these groups boosted employee productivity, satisfied customers and increased by an average of four times more than those who satisfied only one or two.The corporate culture reflects the organization’s past and is often deeply rooted in the firm’s history and mythology. Many cultures were started by the firm’s founder, such as Fred Smith of Federal Express, and have been reinforced by successful operations and strategies. The corporate culture influences how manager approach problems,react to competition , and implement new strategies.
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