3. Starwood is attempting to monopolize the “loyalty war” by cutting out stipulations like blackout dates, capacity control, no paperless rewards, and no hotel reimbursement. The bold move by Starwood was trying to get them to the top of the hotel business. Jeff Diskin has a couple different viable options for ways to respond to Starwood’s new policies. The first way he could respond is by matching everything that Starwood has to offer (no blackout dates, no capacity control, paperless rewards, and hotel reimbursement). Another way to respond is by offering new competitive, original offerings with the HHonors program, such as first stays at a Hilton hotel may give you up to 15,000 points. w