SWOT Analysis
Strength
1. Unique tongue and cheek cleaner on the toothbrush to help clean bacteria
2. Wide thumb grip area for better control while brushing
3. Raised Cleaning Tip – Cleans hard to reach places in the back and between the teeth
4. Multiple Variants available – Sensitive, Sonic Power, Acti Flex, Surround, Deep Clean
Weakness
1.Premium product and high price which will not cater to the masses at large in the market
2.Toothbrush design can prove complex for some of the users who use basic toothbrushes
Opportunity
1.Creating further awareness regarding oral hygiene and attracting larger target markets for their toothbrush
2. Good Media campaign to showcase the multiple features the brush has to offer
Threats
1. Many competitors and variants present in oral dental care market
2. Use of toothbrush still not prevalent in many rural parts of the country