environmental complexity is the number and the intensity of external factors in the environment that affect organisations.
Simple environments have few environmental factors, whereas complex environments have many environmental factors.
The dairy industry is an excellent example of a revatively simple external environment.
Even accounting for decades-old advances in processing and automatic milking machines, milk is produced the same way today as it was 100 years ago.
And although food manufacturers have introduced dozens of new dairy-based products each year, milk production in Australia has remained steady with little change in output between 1998 and 2005, while NewZealand milk production grew by 33.5 percent during the same period.
While New Zealand's total milk prosduction has risen impressively, due mostly to increases in herd size, yield per cow has remained steady during this time.
environmental complexity is the number and the intensity of external factors in the environment that affect organisations.
Simple environments have few environmental factors, whereas complex environments have many environmental factors.
The dairy industry is an excellent example of a revatively simple external environment.
Even accounting for decades-old advances in processing and automatic milking machines, milk is produced the same way today as it was 100 years ago.
And although food manufacturers have introduced dozens of new dairy-based products each year, milk production in Australia has remained steady with little change in output between 1998 and 2005, while NewZealand milk production grew by 33.5 percent during the same period.
While New Zealand's total milk prosduction has risen impressively, due mostly to increases in herd size, yield per cow has remained steady during this time.
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