้How important is an interview in getting the right job? the Bureau of National Affairs,a private research firm that serves both government and industry, conducted a survey to answer this question. It polled 196 personnel executives, seeking the factors that were most important in hiring applicants. The results showed that the employment interview is the single most important factor in landing a job. Further research revealed that the most important factor during these critically decisive interviews was communication skills. Employers identified the ability to communicate effectively as more important in shaping a hiring decision than grade-point average, work experience,extracurricular activities, appearance, and preference for job location.